About
Dr. Sam Parsons is an expert in experimental psychology and psychometrics, specializing in the science of human behaviour and advanced measurement techniques. With a strong academic foundation and a reputation for methodological rigor, he has dedicated his career to transforming complex psychological insights into practical, data-driven solutions. As Lead Scientist for Data and Human Insights at Cassi-AI, Sam is at the forefront of integrating psychological science with cutting-edge artificial intelligence. His work empowers Cassi-AI to integrate the power of forecasting tools and AI with the nuance of human psychology—helping businesses unlock smarter strategies and more meaningful outcomes.